Here we go again.
Courtesy of Politico:
In 2016, Donald Trump’s campaign cracked the code on Facebook as a campaign tool — gaining an advantage over Hillary Clinton that was little noticed at the time but helped propel him to victory.
This time, the president is betting big on YouTube.
Most campaigns merely post their television spots on the site. Trump’s YouTube channel, however, is a voluminous and unique collection of news, campaign ads and original web shows. Negative ads like “Don’t let them ruin America” are paired with livestreamed series such as “Black Voices for Trump: Real Talk Online!” and “The Right View.” The campaign uploads and then tests hundreds of short videos of the president speaking, while also posting news clips about things like the jobs report and the recent Serbia-Kosovo deal.
As Trump’s reelection effort pulled back on television advertising over the past month, it is pouring money and staff time into Google’s video platform. The campaign and its joint fund with the Republican National Committee have spent over $65 million on YouTube and Google — about $30 million of it since July. Joe Biden and the Democratic National Committee joint committee, by comparison, have spent about $33 million on YouTube and Google during the entire campaign. (Google doesn’t provide an exact breakdown of the spending, but the Trump campaign said most of the money was for YouTube as opposed to search ads.)
With Biden ahead in the polls and quickly catching up in overall fundraising, Trump’s campaign sees YouTube as a potential soft spot in the Democrat’s effort and is trying to press its advantage. Trump’s campaign has also devoted significant resources to generating organic content on YouTube — regular videos uploaded by supporters as opposed to ones it pays to promote. In August, the campaign posted nearly 900 videos, while the Biden campaign posted just over 100.
Many digital strategists say YouTube’s algorithm is more likely to recommend to viewers channels that are updated regularly with new content. “The name of the game with algorithms is to flood the zones,” said Eric Wilson, a veteran Republican digital operative. “The Trump campaign is putting on a master class in advertising according to algorithms — it just rewards the side that will produce more content.”
Still, the Trump campaign says it sees YouTube as an underappreciated campaign asset, much like it viewed Facebook four years ago. YouTube is the most popular online platform in the country: More than 9 of 10 Americans age 18 to 29 uses it, according to Pew surveys, a higher share than Instagram, Snapchat or Facebook. And the Trump campaign said it has seen engagement with its YouTube channel rise significantly among 25- to 34-year-olds.
Well, this sucks.
Since I don’t spend hardly any time on Facebook I did not have to deal with a whole lot of Trump propaganda, but unfortunately, I do spend a significant amount of time on YouTube.
Hopefully, since Google owns YouTube they will do something to sabotage Trump’s efforts to hijack their video service.
The last thing I want to see while I am watching comedy or gaming videos is Trump’s giant orange head filling the screen.