Same reason she lost her reality show and Fox News gig.

Courtesy of The Daily Beast

Even after Palin outed herself as one of his victims, giving the show more publicity than Baron Cohen could have ever asked for, he decided to cut her segment from the show.

Why? It simply wasn’t funny enough.

“Just like her candidacy for vice president, she wasn’t good enough to make the show,” Baron Cohen told me during our interview in front of a live audience at the SAG-Aftra Foundation, which you can hear in full on this week’s episode of The Last Laugh podcast.

Before the show premiered last summer, Baron Cohen said he “didn’t want to do any publicity, mainly out of laziness.” He was also worried that some of the people he had ensnared would take legal action to stop the show from coming out.

Palin was the first to emerge and say she had been “duped,” writing on Facebook, “I join a long list of American public personalities who have fallen victim to the evil, exploitive, sick ‘humor’ of the British ‘comedian’ Sacha Baron Cohen, enabled and sponsored by CBS/Showtime.” That opened the floodgates for other notable names to do the same.

“She was going around the talk shows and talking about how outrageous it was that we put her in the show and saying, this is disgusting and it’s on Showtime at 10 o’clock Sunday nights,” Baron Cohen told me. “She was literally promoting a show that she was not in. And I had this dilemma, which was I didn’t want to reveal that she wasn’t in the show and yet part of me wanted to correct her, because she was spreading some misinformation, which I know is quite a popular thing to do now.”

“And I was particularly worried, because obviously Ms. Palin is known for her factual accuracy,” he joked. “I mean, she was saying that I was a disgusting person, she mistakenly accused me of imitating a veteran, but the problem was the interview wasn’t very good.”

For the type of interview he conducts in character to work, he explained, “you need someone to fully engage and answer the questions,” but Palin “sort of gave these rote answers as if she was on a presidential campaign.”

Cohen says that Showtime pressured him to include the Palin interview since she was bringing the show so much publicity, but that ultimately he decided to cut her in order to maintain the quality of the show. 

I actually believe that Palin got her feelings hurt when she was cut from the show. 

In Palin world, the only thing worse than having people ridicule you publicly is having nobody interested enough to ridicule you publicly.