Trying to imagine which company would want to be associated with his rag.
Courtesy of WaPo:
American Media Inc. is actively seeking to sell off the National Enquirer, according to three people familiar with the process who spoke on the condition of anonymity because they were not authorized to speak publicly.
The decision to sell came after the hedge fund manager whose firm controls American Media became “disgusted” with the Enquirer’s reporting tactics, according to one of these people.
American Media has been under intense pressure because of the Enquirer’s efforts to tilt the 2016 presidential election in favor of Donald Trump, who is a longtime friend of American Media’s president and CEO, David Pecker. Pecker and his supermarket tabloid have also been embroiled in recent months in an unusually public feud with Jeff Bezos, who also owns The Washington Post.
In August, just as AMI and two of its top officers were finalizing a non-prosecution agreement with federal investigators, the company’s board of directors started looking for ways to unload the tabloid business “because they didn’t want to deal with hassles like this anymore,” another person said.
The company was also facing financial difficulty as it sought to refinance more than $400 million in debt earlier this year and as the Enquirer’s circulation continued to decline, along with broader newsstand trends. The paper sold an average of 516,000 copies per issue in 2014, but that number fell to 218,000 in December, according to data compiled by the Alliance for Audited Media.
I think the paper should just die out at this point.
They broke an important story or two in their day, but that day passed long ago.
Their reputation is irretrievably damaged, and people simply do not read these gossip rags anymore.
Just another example of how being associated with Donald Trump will drive your business into the ground.