You better stock up on your racist foodstuffs now, because soon they will be no more.

Courtesy of New York Post

The maker of Eskimo Pies will change the 99-year-old brand name of the ice cream treat, the company said Friday — becoming the latest organization to overhaul the marketing of a product with a racially tinged moniker in recent weeks.

The owner of the Eskimo Pie, Dreyer’s Grand Ice Cream, said in a statement they had been considering renaming the chocolate-covered ice cream bar and popsicle for some time.

“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” the company’s head of marketing said in a statement.

“This move is part of a larger review to ensure our company and brands reflect our people values,” the company added.

Along with the name change, the company will alter the treat’s marketing scheme, which traditionally featured a young boy dressed as an Eskimo in a snowy environment.

The move comes after brands such as Aunt Jemima’s syrup and Uncle Ben’s rice have said they will would overhaul their controversial imaging amid online criticism.

I have not eaten an Eskimo Pie in decades so it is no skin off my nose if they quit making them. 

I was a little concerned that we were taking all of this a bit far, but then I remembered that I am a white guy so clearly I have not felt the sting of institutionalized racism. 

It has definitely opened up some new opportunities for dialogue with my younger clients who do not understand why these changes are occurring, and why people are so upset. 

That forced me to do a little research to better understand the controversy, and I have to say after doing some reading that we are a country just jammed packed with subtle bigotry. 

I hear Cream of Wheat might be the next product to change its logo.

And if you think that is a little silly then you should visit this LINK.