Courtesy of Channel Four:

Channel 4 News has exclusively obtained a vast cache of data used by Donald Trump’s 2016 presidential campaign on almost 200 million American voters.

It reveals that 3.5 million Black Americans were categorised by Donald Trump’s campaign as ‘Deterrence’ – voters they wanted to stay home on election day.

Tonight, civil rights campaigners said the evidence amounted to a new form of voter “suppression” and called on Facebook to disclose ads and targeting information that has never been made public.

The ‘Deterrence’ project can be revealed after Channel 4 News obtained the database used by Trump’s digital campaign team – credited with helping deliver his shock victory to become president four years ago.

Vast in scale, it contains details on almost 200 million Americans, among more than 5,000 files, which together amass almost 5 terabytes of data – making it one of the biggest leaks in history.

It reveals not only the huge amounts of data held on every individual voter, but how that data was used and manipulated by models and algorithms.

In 16 key battleground states, millions of Americans were separated by an algorithm into one of eight categories, also described as ‘audiences’, so they could then be targeted with tailored ads on Facebook and other platforms.

One of the categories was named ‘Deterrence’, which was later described publicly by Trump’s chief data scientist as containing people that the campaign “hope don’t show up to vote”.

Analysis by Channel 4 News shows Black Americans – historically a community targeted with voter suppression tactics – were disproportionately marked ‘Deterrence’ by the 2016 campaign.

In total, 3.5 million Black Americans were marked ‘Deterrence’.

Makes sense, after all, why would a white supremacist want to encourage black folks to vote?

I have no idea how well this worked but all Trump needed was for a number of those who had voted for Barack Obama to stay home in 2016.

And they did. 

If I have said it once I have said it a thousand times, stay the fuck off of Facebook!

P.S. By the way this also may be proof that Trump’s former campaign manager Brad Parscale lied to Congress.

Courtesy of Raw Story:

When Parscale testified to Congress, Rep Jackie Speier (D-CA) asked Parscale if the campaign targeted people like “white men.”

“I did not target by race specifically in GOTV and/or persuasion efforts,” Parscale testified under oath.

The new leaked data revealed that Parscale lied.

He was also asked, “Did you participate in a voter suppression operation targeting African Americans? ”

Again, he lied, saying, “no.”

I’ll bet Parscale wishes he was still barricaded inside his Florida house, now doesn’t he?